Privacy Policy

We are staunchly committed to protecting and meticulously safeguarding your personal information through stringent privacy controls and transparent processing practices, maintaining the highest standards of data protection across our platform.

This policy applies where we are acting as a data controller with respect to the personal data of our website visitors and service users; in other words, where we determine the purposes and means of the processing of that personal data. In this role, we are responsible for maintaining comprehensive oversight of how your personal information is collected, used, and protected throughout our systems.

We may process usage data (“usage data”), which comprehensively includes browser type and version, operating system details, page view timestamps, interaction patterns, navigation paths, and session duration metrics. This information is collected through automated logging systems, cookie tracking, and analytics tools and may include time spent on specific product pages, print customization interactions, and shopping cart activities. The source of this data is our analytics software and website monitoring systems. We process this information for several important purposes, including website optimization, user experience improvement, technical issue resolution, and fraud prevention, which enables us to enhance site performance, personalize user experiences, and maintain platform security. The legal basis for this processing is our legitimate interests in monitoring and improving our website and services.

We may process account data (“account data”), which comprehensively includes name, email address, telephone number, billing address, and purchase history. This information is collected through account registration forms, checkout processes, and customer service interactions and may include newsletter preferences, saved artwork selections, and payment method details. The source of this data is direct user input during account creation and subsequent interactions. We process this information for order fulfillment, customer support, marketing communications, and account management, which enables us to provide personalized services, process transactions, and maintain customer relationships. The legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.

We may process profile data (“profile data”), which comprehensively includes design preferences, artwork selections, customization choices, favorite products, and wish lists. This information is collected through user interactions, saved preferences, and profile settings and may include custom print specifications, color schemes, and style preferences. The source of this data is your direct input and interaction with our platform. We process this information for providing personalized recommendations, maintaining design preferences, facilitating future purchases, and improving our art selection, which enables us to enhance user experience, streamline repeat purchases, and refine our product offerings. The legal basis for this processing is our legitimate interests in providing personalized services and maintaining user preferences.

You have the following rights:

Right to Access: You have the right to access your personal data, which means you can request and receive a copy of all personal information we hold about you. This includes the ability to review stored information, verify data accuracy, and understand how your data is being used. To exercise this right, you can submit a formal request through our dedicated data access portal or contact our privacy team directly at [email protected]. We will respond within 30 days and may require proof of identity, account verification, and specific data scope details to verify your identity.

Right to Rectification: You have the right to rectification, which means you can request corrections or updates to any inaccurate or incomplete personal data we hold about you. This includes the ability to update contact information, correct profile details, and modify account preferences. To exercise this right, you can access your account settings directly or submit a correction request through our support channel. We will respond within 15 days and may require current account credentials, proof of correct information, and specific details about the data to be rectified to verify your identity.

Right to Erasure: You have the right to erasure, also known as the right to be forgotten, which means you can request the deletion of your personal data from our systems when there is no compelling reason for continued processing. This includes the ability to delete account information, remove stored preferences, and withdraw marketing consents. To exercise this right, you can submit a deletion request through our privacy portal or contact our data protection team. We will respond within 30 days and may require account password verification, government-issued ID, and written confirmation to verify your identity.

Right to Restrict Processing: You have the right to restrict processing, which means you can limit the way we use your personal data while maintaining storage of the information. This includes the ability to pause marketing communications, limit data usage, and temporarily suspend profile visibility. To exercise this right, you can adjust your privacy settings or submit a formal restriction request. We will respond within 15 days and may require account verification, specific processing details, and written confirmation of restrictions to verify your identity.

Right to Data Portability: You have the right to data portability, which means you can request and receive your personal data in a structured, commonly used format for transfer to another service provider. This includes the ability to export account information, download purchase history, and transfer design preferences. To exercise this right, you can use our data export tool or submit a portability request through our support system. We will respond within 30 days and may require two-factor authentication, account ownership verification, and specific format requirements to verify your identity.Data Handling & Security at PrettyDecoPrints.com

Types of Data We Process

We process Service Data which includes user account details, profile preferences, and design customization settings. This processing involves storing, analyzing, and managing user interactions with our design platform, enabling us to provide personalized art recommendations and custom print services. For example, in the context of art, this includes saving favorite artwork collections, custom frame preferences, and size specifications. The legal basis for this processing is legitimate business interests and contractual necessity, specifically to fulfill custom art print orders and provide personalized design services.

We process Technical Data which includes browser type, device information, IP addresses, and site interaction patterns. This processing involves collecting and analyzing usage patterns and technical requirements, enabling us to optimize site performance and user experience. For example, in the context of art, this includes monitoring image loading speeds and display resolutions for optimal artwork presentation. The legal basis for this processing is legitimate interests, specifically to maintain and improve our digital art platform’s functionality.

We process Communication Data which includes email correspondence, chat messages, and customer service interactions. This processing involves recording and managing customer inquiries and feedback about artwork and orders, enabling us to provide effective support and service improvements. For example, in the context of art, this includes design consultation records and custom printing requirements. The legal basis for this processing is legitimate interests and consent, specifically to maintain communication records for service quality and customer satisfaction.

We process Transaction Data which includes purchase history, payment details, and shipping information. This processing involves secure payment processing and order fulfillment, enabling us to complete art print purchases and track deliveries. For example, in the context of art, this includes custom frame orders and special handling requirements for delicate prints. The legal basis for this processing is contractual necessity and legal obligations, specifically to process payments and maintain required financial records.

We process Preference Data which includes artwork style preferences, color schemes, and interior design choices. This processing involves analyzing and storing design preferences, enabling us to provide relevant recommendations and personalized art collections. For example, in the context of art, this includes preferred art movements and interior styling preferences. The legal basis for this processing is legitimate interests and consent, specifically to enhance user experience through personalized content.

Security Measures

Our comprehensive encryption protocols ensure end-to-end protection of your data, incorporating industry-standard algorithms and regular security updates to maintain data integrity. This includes regular security assessments and penetration testing by qualified professionals.

We implement multi-layered security infrastructure, including advanced firewalls and intrusion detection systems that continuously monitor for and prevent unauthorized access attempts. This infrastructure undergoes regular updates and enhancements.

Access to personal data is strictly controlled through role-based permissions, multi-factor authentication, and detailed access logs. We maintain comprehensive audit trails of all data access and modifications.

Our continuous monitoring systems provide real-time threat detection and automated response protocols, ensuring immediate action against potential security threats.

We maintain comprehensive backup procedures with encrypted offsite storage and regular recovery testing, ensuring data availability and integrity.

All staff undergo regular security awareness training and must comply with detailed data protection protocols, including specific training for handling sensitive art-related customer data.

International Transfers

We may transfer your personal data to countries outside your jurisdiction. These transfers are protected by appropriate safeguards, including Standard Contractual Clauses, Binding Corporate Rules, and approved certification mechanisms. Each international transfer is conducted under strict protocols that ensure:
– Adequate data protection standards
– Compliant processing procedures
– Enforceable data subject rights
– Effective legal remedies

International transfers are protected by GDPR standards, Privacy Shield Framework, and ISO 27001 certification, ensuring compliance with international data protection regulations. We implement additional measures including:
– Regular compliance audits
– Data protection impact assessments
– Documented transfer mechanisms
– Continuous monitoring procedures

Regarding international transfers, you maintain specific rights including:
– Right to information about transfers
– Right to object to transfers
– Right to withdraw consent
– Right to data protection guarantees

Data Retention

We maintain specific retention periods for different data categories:

Account Information: 7 years after account closure to comply with business and tax regulations
Usage Data: 2 years to analyze long-term usage patterns and improve services
Transaction Records: 7 years to meet financial and tax obligations
Communication History: 3 years to maintain customer service quality and resolve disputes
Technical Logs: 1 year for security and performance optimization

These retention periods are determined by:
– Legal requirements
– Business purposes
– Technical necessities
– User preferences

Special circumstances affecting retention:
– Legal obligations
– Dispute resolution
– Security investigationsCookie Policy and Compliance Information

At PrettyDecoPrints.com, we use various types of cookies to enhance your browsing experience and provide essential services. Here’s a detailed explanation of how we use cookies and manage your privacy:

Essential Cookies
Essential cookies serve fundamental functions necessary for website operation. These cookies manage user sessions, maintain security protocols, and ensure basic site functionality. They process authentication data and technical preferences to enable core features. For example, they remember your shopping cart contents while browsing our art collections and maintain secure checkout processes.

Functional Cookies
Functional cookies enhance your browsing experience by remembering your preferences. They enable personalized features such as saved art collections, custom frame preferences, and regional content display. These cookies process your selected preferences to optimize your interaction with our gallery and customization tools.

Analytics Cookies
Analytics cookies help us understand how visitors interact with our artwork displays and shopping features. They collect information about which art collections are most viewed, how users navigate through our galleries, and which features are most popular. This helps us curate better art collections and improve your shopping experience.

Performance Cookies
Performance cookies assess and improve our website’s technical operation. They monitor loading times of high-resolution art images, identify any technical issues with our customization tools, and optimize content delivery across different devices. These cookies ensure smooth navigation through our digital galleries and efficient operation of our design tools.

Cookie Management
You maintain control over your cookie preferences through your browser settings and our consent management tool. You can adjust these settings at any time, though some essential features may be affected if certain cookies are disabled.

GDPR Compliance
For our EU visitors, we maintain strict data protection standards. We collect only necessary information, obtain explicit consent for non-essential cookies, and ensure transparent processing of all data related to your art browsing and purchasing activities.

CCPA Compliance
California residents enjoy additional privacy rights, including complete access to collected information, the ability to delete personal data, and the option to opt-out of data sales. We ensure equal service quality regardless of privacy choices.

COPPA Compliance
We take special precautions regarding users under 13, implementing age verification and requiring parental consent for any personal data collection. Parents maintain access rights to review and manage their children’s information.

Updates and Changes
We regularly review and update our privacy practices to maintain compliance with current regulations. Users will be notified of significant changes, and consent will be renewed when required.

Contact Information
For privacy-related inquiries:
Primary Contact: [email protected]
Response Time: Within 48 hours
Verification Required: For data-related requests
Available Support: Privacy concerns, data requests, rights exercise

This policy was created specifically for prettydecoprints.com and covers all associated services within the art industry.